Guy Harvey and XTRATUF Launch New Ankle Boot Collection for Summer | citybiz

A portion of proceeds from sales benefit ocean conservation

Guy Harvey, Inc. has partnered with XTRATUF, a leading boot and apparel brand inspired by the rugged and always-evolving needs of the commercial and sport fishing communities. XTRATUF’s classic and consumer favorite Ankle Deck boots will feature iconic marine artwork by world-renowned artist, conservationist and scientist Dr. Guy Harvey, with a portion of proceeds from sales benefiting ocean conservation and marine science education through the Guy Harvey Foundation (GHF).

The Guy Harvey x XTRAUF Ankle Deck boots are now available online at GuyHarvey.com, XTRATUF.com and select retailers, featuring a vibrant lineup of marine-inspired footwear for the whole family. The collection includes multiple styles across men’s, women’s, and kid’s sizes. For men, there are three traditional Ankle Deck Boots (MSRP: $130) available in Marlin, Shark, and Mahi designs, as well as two styles of the Ankle Deck Boot Sport (MSRP: $150) in Wahoo and Sailfish designs. Women can choose from four styles of the traditional Ankle Deck Boots (MSRP: $130) in Marlin, Blue Marlin, White Marlin, and Sailfish. The collection also includes Big Kids’ and Little Kids’ Ankle Deck Boots (MSRP: $75) in Seahorse and Shark Camo designs.

“We’re thrilled to dive into this exciting partnership with XTRATUF, bringing together our passion for marine conservation and their expertise in durable, high-performance footwear,” said Alex Harvey, licensing and marketing director for Guy Harvey, Inc. “With every step taken in these deck boots, we’re not just making a statement, we’re also marching forward in our mission to protect our oceans.”

XTRATUF Ankle Deck boots are 100% waterproof with a slip-resistant, non-marking Chevron outsole and are a staple for sport and commercial fishermen both on and off the water. Antimicrobial moisture wicking XpressCool™ lining keeps feet cool and dry in warm temperatures, and a molded EVA insole provides all-day comfort for long days on the deck. Additionally, the Ankle Deck Boot Sport is built with the same features as the classic Ankle Deck Boot but in a sportfishing specific silhouette that is up to 30% lighter with a high-performance BIOLITE foam which is ultra-durable and slip resistant.

“Guy Harvey is a natural partner for XTRATUF as we continue to design boots for sport fishermen and boaters,” said Mike Roundhouse, Vice President of XTRATUF. “XTRATUF boots coupled with Guy Harvey’s artwork carry and communicate a clear message to protect our oceans, something that our brand and its fans are passionate about.”

Dr. Guy Harvey has built an apparel, accessories and lifestyle brand featuring his authentic marine wildlife art with the purpose of emphasizing the importance of sustainable marine initiatives and education. The art is a reflection of his experiences and tells a story about the life of the animal or fish portrayed. A portion of all proceeds of sales from officially licensed Guy Harvey products goes to the Guy Harvey Foundation, which collaborates with local, national and international organizations to conduct scientific research to better understand and conserve the ocean environment and provides funding to affiliated researchers and also develops and hosts cutting-edge educational programs that help educators to foster the next era of marine conservationists.

Follow Guy Harvey on Facebook at www.facebook.com/DrGuyHarvey or Twitter and Instagram at @DrGuyHarvey and tune in to see Guy’s latest expeditions on YouTube at www.youtube.com/user/DrGuyHarvey.

About Guy Harvey: Guy Harvey is a unique blend of artist, scientist, diver, angler, conservationist, explorer and entrepreneur, fiercely devoted to his family and his love of the sea. His childhood passion for the ocean and its living creatures not only inspired him to draw but fueled a burning interest that prompted a formal education in marine science. Having graduated with honors in Marine Biology from Aberdeen University in Scotland in 1977, Guy returned home to Jamaica to resume his education, earning his Ph.D. from the University of the West Indies in 1984. Though he gave up a budding career as a marine biologist for that of a highly acclaimed artist, Guy has continued his relentless pursuit to unravel the mysteries of the sea, traveling the world to better understand the habits and habitats of the marine wildlife he paints. Guy is a recipient of the Simon Combes Award, and has been inducted into the Fishing, SCUBA Diving and Swimming Halls of Fame. The Guy Harvey coastal lifestyle brand brings the undersea world into everyday life through its merchandise offering including apparel, art, home goods and gift items that all help benefit marine conservation through the research and education work of the Guy Harvey Foundation.

About the Guy Harvey Foundation: With a focused mission to better understand and conserve the ocean environment, the Guy Harvey Foundation (GHF) collaborates with local, national and international organizations to conduct scientific research and provides funding to affiliated researchers who share this objective. The GHF also develops and hosts cutting-edge educational programs that help educators to foster the next era of marine conservationists, ensuring that future generations can enjoy and benefit from a properly balanced ocean ecosystem. www.GuyHarveyFoundation.org

About XTRATUF: XTRATUF is built for the most epic conditions across the globe. It’s built for a community of passionate water lovers everywhere who want the best footwear and gear to keep them dry, comfortable and sure footed, no matter what they face. XTRATUF enables and empowers us all to keep going, to keep working, to keep doing. ALASKA PROVEN. BUILT FOR ALL. It is a division of Rocky Brands, a publicly traded company on NASDAQ® under the symbol: RCKY. www.xtratuf.com. @Facebook.com/xtratuf; @xtratuf on Instagram.